‘IU1010’-A TASTE OF HEAVEN: White Revolution

Operation Flood has created a national milk grid linking milk producers throughout India with consumers in over 700 towns and cities. white revolution was started by  Dr. Verghese Kurien, also called the father of White Revolution. Program started by National Dairy Development Board (NDDB) in 1970. It made India the largest producer of the milk in the world.


Objectives included:

  • Increase milk production (“a flood of milk”)
  • Augment rural incomes
  • Fair prices for consumers

There were some distinctive features behind the success of ‘Operation Flood’. They were:

  • Adopting new methods in the case of cattle in animal husbandry
  • Changes in the composition of ingredients in different proportions
  • Fixing of different costs according to standard of the wealth.

Amul formed in 1946, is a dairy cooperative in India. The White Revolution’s model dairy board was that of Amul.

Five cows cannot not send a family’s children to high school, but it could support their basic education and provide a supplemental income that changed their standards of living and circulated more money through the village.


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